F.L. Chase joined DAVACO in 2002, and currently holds the position of senior vice president of retail operations. He is responsible for retail field operations, including fixture installation, new store rollouts, store remodels/resets, brand merchandising, product merchandising and other client store initiatives. F.L. formerly operated over 1,500 retail stores throughout Texas and surrounding states as the vice president of merchandise for National Convenience Stores. Most recently, he served as vice president of Blockbuster Entertainment where he led all Australia/New Zealand business operations, including product, finance, marketing and purchasing.  F.L. earned a bachelor’s degree from Weber State University in Utah.