Gerry Geddis is president and chief operating officer for DAVACO. He is responsible for developing vertical integration strategies, business processes and customer relations programs to enhance the company's growth and service capabilities. Prior to joining DAVACO in 2002, Gerry served as worldwide president and chief operating officer of Blockbuster Entertainment. In his nine years with Blockbuster, Gerry served in various management roles including senior vice president - domestic video/international video and senior vice president - European operations. Prior to Blockbuster, Gerry spent over 17 years with Tandy Corporation in various management roles at store and operational levels. Gerry attended the University of Wyoming.