DAVACO is the North American leader in the management and execution of high-volume remodels,
resets and rollouts. Founded in 1990, DAVACO currently operates headquarters in Dallas, Texas, as well
as Canadian offices near Toronto. In addition, we employ over 1,000 professionals across the United States and Canada
who bring extensive experience and specialized skills to deliver services without disruption to your
business, your customers or your profitability. When it comes to retail, restaurant and hospitality program management and execution, national and global brands rely on DAVACO to provide a single
point-of-contact for coast-to-coast programs, customized solutions and reliable, consistent execution.
Code of Conduct
Total Solutions for Total Success
Our commitment to executional excellence is a reflection of our strongly held values and desire to provide
outstanding client service. Streamlining the process for improved project management and execution –
while keeping the environment active for customers and sales – is critical to success.
At DAVACO, we have a proactive solutions mindset. Our services are customized to meet each client’s
need. Any of our services can be integrated into a comprehensive and efficient total solution program or
specific services for chain-wide brand initiatives.
Expertise that Fits Your Business
At DAVACO, we’re proud of the company we keep. Since 1990, we’ve been partnering with a wide range
of leading brands for a variety of category segments to help reach their brand objectives. With 25 years of experience working with global and
national brands, we apply our best practices knowledge to deliver first-class service and exceptional
results. Our professional teams are proficient in program execution for:
Retail: Specialty retail, big box, department stores, convenience, grocery
Restaurants: Quick service, fast casual and casual dining
Hospitality: Hotels, motels, extended stay suites, resorts and onsite retail/restaurants
A History of Customer Service and Program Solutions
DAVACO, Inc. began in 1990 in Dallas, Texas. Originally known as Fixture Perfect, the company started
as a retail store fixture installation company. DAVACO's initial success was paved by the explosive
growth of a national video chain and servicing their need to open stores every 14 hours during their growth years.
From DAVACO's early days, the company was poised for growth. After only one year, DAVACO achieved
its original five-year strategic plan, and soon thereafter, shifted its focus to working directly for national
brands. Over the next few years, DAVACO continued to expand its client base, as well as its service
offering. In 2002, we officially changed our name to DAVACO, short for A Rick Davis Company, to reflect our
growing and evolving expertise.
Today, DAVACO continues to build on its solid foundation and remains committed to providing
exceptional customer service, high quality work and a satisfaction guarantee.
Click here for DAVACO's company milestones.
Click here for Company FAQ
DAVACO's management team provides a wealth of
operational, sales and marketing experience, representing the retail, restaurant, hospitality and
Rick Davis, Founder/CEO
Gerry Geddis, President/CEO
Lamar Roberts, CFO
Paul Hamer, EVP Business Development
Mike Murray, SVP Operations
Shelly Vandeven, SVP Marketing
Chief Executive Officer
Rick Davis currently serves as the chief executive officer of DAVACO, where he is
responsible for the overall management and strategic development of the company.
Originally known as Fixture Perfect International (FPI), Rick founded the company in 1990
to meet the unique needs of retailers. Since then, he has led the company to become the North American leader in high-volume program management and execution.
Rick was honored for the
Ernst & Young Entrepreneur of the Year award as a finalist in 2000 and 2006. In 2006, he
was inducted into the Retail Construction Hall of Fame. Rick currently serves on The Salvation Army's
Dallas/Fort Worth Metroplex Advisory Board and The Board of Advisors of the Baylor Angel Network with
the Hankamer School of Business of Baylor University. He previously served on the Executive Board for
Southern Methodist's Cox School of Business and the SPECS Advisory Board. Prior to DAVACO, Rick
was a Dallas-based developer of commercial and residential properties.
President / Chief Operating Officer
Gerry Geddis is president and chief operating officer for DAVACO. He is responsible for developing vertical integration strategies, business processes and customer relations programs to enhance the company's growth and service capabilities. Prior to joining DAVACO in 2002, Gerry served as worldwide president and chief operating officer of Blockbuster Entertainment. In his nine years with Blockbuster, Gerry served in various management roles including senior vice president - domestic video/international video and senior vice president - European operations. Prior to Blockbuster, Gerry spent over 17 years with Tandy Corporation in various management roles at store and operational levels. Gerry attended the University of Wyoming.
Chief Financial Officer
Lamar Roberts joined DAVACO in 1998 as chief financial officer. With over 30 years of accounting and financial experience, Lamar is responsible for all financial aspects of the company, as well as overseeing the accounting, human resources and legal departments. Lamar previously held the position of chief financial officer for Amber's Stores, a retail craft chain. Lamar also worked in public accounting for nine years, and in the Entrepreneurial Services Group of Ernst & Young with a variety of retail customers including CompUSA, Michael's and Amber's. He earned a Bachelor of Business Administration from Southern Methodist University in Dallas, Texas.
Executive Vice President of Business Development
Paul Hamer is the executive vice president of business development for DAVACO where he is responsible for strategic sales and business development. Originally hired as a construction superintendent in 1990, he has held a variety of positions within the company during his tenure, including national sales director and Northeast regional director. In addition to working with a wide range of retailers, restaurants and hospitality chains at DAVACO, Paul grew up in the restaurant business and has held a variety of operational positions in the quick-service and casual dining industry. Prior to joining DAVACO, Paul worked as a general contractor and was an assistant professor of printmaking at The Rhode Island School of Design. Paul is a graduate of The Rhode Island School of Design and Vanderbilt University, where he earned a Master of Fine Arts in Printmaking and a Bachelor of Arts in Economics.
Sr. Vice President of Operations
Mike Murray serves as the senior vice president of retail operations. Mike joined DAVACO in 2002, and is currently responsible for management of the retail, restaurant, merchandising and technology divisions, as well as the cost management department. Mike has over 35 years of experience in the retail industry with RadioShack and Blockbuster Entertainment. His previous experience with RadioShack included roles as vice president of real estate and store planning, divisional vice president for U.S. operations and managing director for Tandy Australia Limited. During his tenure at Blockbuster Entertainment, Mike served as vice president of Blockbuster Music and president of Blockbuster International.
Sr. Vice President of Marketing
Shelly Vandeven is the senior vice president of marketing and sales. In this role, she is responsible for all strategic marketing and business development activities, as well as industry and corporate marketing initiatives including customer programs, advertising and public relations. Prior to joining DAVACO in 2004, Shelly worked for Haggar Clothing Co. for a combined 12 years, most recently serving as vice president of brand marketing where she led all brand activities for consumer, trade, retail and corporate marketing programs. She earned a Master of Business Administration in Business Management from the University of Dallas and a Bachelor of Arts in Marketing from Stephen F. Austin State University.
DAVACO is committed to supporting industry associations and professional organizations through
participation in various activities, including: Educational seminars/presentations; panelist discussions;
sponsorships; exhibitions; special committees and forums; leadership appointments; contributor and
developer of industry content and topics.
Giving Back Through Philanthropy
Each year, DAVACO supports a variety of organizations through our DAVACOcares program. As a
company and as individuals, we are dedicated to enriching the community and making a real and
impactful difference through volunteerism, financial contributions and in-kind donations. DAVACO has a
long-time commitment to The Salvation Army, including the Angel Tree program.
DAVACO is proud to support these other organizations:
Supporting Educational Endeavors
At DAVACO, we believe that investing in the education of our students is an investment in our future.
DAVACO funds several scholarships annually, which are designed to help eligible students obtain their
educational goals: The Excellence in Merchandising Award (presented through the Fashion Group International, Dallas Career Day); The DAVACO Scholarship (presented by DAVACO committee, to
DAVACO employees' children)
DAVACO is committed to conducting its business affairs honestly and with integrity. This commitment applies to the company’s relationships with clients, vendors, subcontractors, competitors and co-workers.
To report a concern, please contact us at 877-987-4900 or complete our online ethics form.