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Premier Retailer Chooses Fixture Perfect International
to Merchandise New Line
DALLAS - October 11, 2000 - Fixture Perfect International
Inc. (FPI) will provide ongoing merchandising
services for Perry Ellis International in conjunction with
the recent launch of the retailer's womenswear line.
Currently, FPI 's Merchandising Department
is rotating four Bloomingdales locations on a weekly basis,
with a larger roll-out planned for spring 2001.
"We are excited about this new venture with Perry Ellis," said
Paul Hamer, FPI Vice President of Sales. "We
look forward to our relationship evolving as their new line
of clothing continues to expand."
In addition to regular rotations, FPI merchandisers
are holding regular seminars in each of the locations, designed
to keep sales associates up-to-date on Perry Ellis product
information and standards.
"It is very important to our clients that we become well-versed
in their product," said Sue O'Fee, FPI Director
of Merchandising. "We not only work for our clients, we become
a part of their team."
FPI is the only national turnkey resource
for in-house program management, store and fixture design,
fixturing, site survey and CAD services, logistics management,
general construction, installation of retail fixtures, and
merchandising. |