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FPI and Emme Join Forces
Merchandising Relationship to Continue Into 2001
DALLAS - December 7, 2000 - Fixture Perfect International
Inc. (FPI) has been recruited to provide retail
merchandising services for Emme, the plus-size fashion clothing
line launched in Fall 2000 by the model/television hostess
of the same name.
Currently, FPI 's Merchandising Department
is rotating 21 Emme shops located in department stores nationwide
on a weekly basis. The relationship between Emme and FPI will
continue throughout 2001.
"Our relationship with Emme began with the company's inception,
and we look forward to a lasting association with the clothier," said
Sue O'Fee, FPI Director of Merchandising. "We
are very pleased to assist the new company with its brand
development by providing a consistent standard of visual presentation
in several of their locations."
In addition to regular rotations, FPI merchandisers
are holding seminars at the beginning of each season, designed
to keep sales associates up-to-date on new product and help
increase sales.
"It is very important to our clients that we become well-versed
in their product," O'Fee said. "We not only work for our clients,
we become a part of their team."
FPI is the only national turnkey resource
for in-house program management, store and fixture design,
fixturing, site survey and CAD services, logistics management,
general construction, installation of retail fixtures, and
merchandising. |