FPI and Emme Join Forces

Merchandising Relationship to Continue Into 2001

DALLAS - December 7, 2000 - Fixture Perfect International Inc. (FPI) has been recruited to provide retail merchandising services for Emme, the plus-size fashion clothing line launched in Fall 2000 by the model/television hostess of the same name.

Currently, FPI 's Merchandising Department is rotating 21 Emme shops located in department stores nationwide on a weekly basis. The relationship between Emme and FPI will continue throughout 2001.

"Our relationship with Emme began with the company's inception, and we look forward to a lasting association with the clothier," said Sue O'Fee, FPI Director of Merchandising. "We are very pleased to assist the new company with its brand development by providing a consistent standard of visual presentation in several of their locations."

In addition to regular rotations, FPI merchandisers are holding seminars at the beginning of each season, designed to keep sales associates up-to-date on new product and help increase sales.

"It is very important to our clients that we become well-versed in their product," O'Fee said. "We not only work for our clients, we become a part of their team."

FPI is the only national turnkey resource for in-house program management, store and fixture design, fixturing, site survey and CAD services, logistics management, general construction, installation of retail fixtures, and merchandising.

current,
2007, 2006,
2005, 2004,
2003, 2002,
2001, 2000

 
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