Davaco Announces Expanded Merchandising and Retail Development Services

Additional Services Continue to Maximize Customers' Brand and Profitability Goals

Dallas - August 2002 - Davaco, the leading provider of high-quality total retail services and solutions, today announced an expansion in its merchandising and retail development offerings. By combining and adding services to meet customer and marketplace needs, Davaco's merchandising division has grown by incorporating value-added services that maximize brand presence and profitability at retail.

Specifically, Davaco's merchandising division provides full-service capabilities that include seasonal product implementation, product knowledge seminars, markdown blitzes, merchandising new shop installations, graphic roll-outs and promotions, trade show and showroom set-ups, window displays, product counts and store resets/remodels. Complementing vendor shop services are also available including survey, CAD layout, space planning, fixture design, single location installation, large scale roll-out installations, freight coordination, and coordination of subcontractor work. In addition, customers can benefit from Davaco's sister company, estorefixture.com, the most extensive strategic sourcing solution for retailers to purchase not-for-resale goods and services to run their business.

"Davaco is always seeking new service opportunities that meet customer and marketplace needs. The comprehensive offering of merchandising services demonstrates our commitment to provide rock-solid retail expertise which gives us the progressive edge to drive our business forward with our retail partners,” said Rick Davis, president and chief executive officer of Davaco, Inc. “At the end of the day, we are meeting and exceeding our customers' goals by providing positive results that impact the bottom line.”

Davaco's merchandising and retail development service offerings are led by industry veterans, Maggie Molitor, director of merchandising and vendors shops and Sarah Heck, merchandising program manager. Molitor oversees all aspects of Davaco's merchandising division, including the retail coordinator and vendor shop programs. She is also responsible for gathering information to help customers manage and strengthen their return on investment and look for ways to impact sales and increase business revenue. Heck manages Davaco's merchandising coordinator program and is responsible for the execution of all jobs awarded to the merchandising division. Heck interfaces daily with Davaco customers and regional managers and retail coordinators to ensure the peak operation of all projects.

“Davaco's expanded merchandising and retail development service offering is extensive which gives us the ability to take an empty store and totally merchandise the location with product and lifestyle displays. We also provide organizational and analytical assistance to maximize consumer sell-thru at each retail location. By integrating our merchandising experts into our customers' businesses, we can quickly elevate an organization's ability to maximize their brand and increase profitability at retail,” said Maggie Molitor, director of merchandising and vendor shops. “By leveraging merchandising and retail development services, our customers can quickly and effectively impact sales and increase business opportunities.”