DAVACO Expands Brand Merchandising Sales Team

Retail Services Provider Names Director of National Accounts

DALLAS, Texas (May 10, 2004) – DAVACO Inc., (DAVACO) a leading provider of retail services and solutions, announces the appointment of Matthew Meholic as Director of National Accounts. Based in New York, Meholic will be responsible for developing new business within DAVACO’s growing Brand Merchandising division, which provides custom merchandising solutions for retailers and wholesalers across the country.

Paul Hamer, Executive Vice President of Sales for DAVACO commented, “DAVACO’s merchandising services continue to expand in response to our clients’ needs, and Matthew brings a proven track record for quickly grasping and conveying a retailer’s brand personality and providing a singular focus on client satisfaction.” In addition to business development, Meholic will provide turnkey support for wholesalers operating in a Vendor Shop, or store within a store concept, who desire help in fixturing or construction.

Meholic brings an extensive background in brand merchandising and retail management, most recently with French Connection, where he led the Merchandise Coordinator and Shop Development programs for the company’s wholesale division. He has over a decade of experience in visual merchandising, corporate merchandise training, and retail store management for some of the country’s top apparel brands including Guess?, Gap, and Banana Republic. Meholic earned his undergraduate degree from the University of Notre Dame.