Paula West Promoted to Vice President of Brand Merchandising

Dallas, TX (March 28, 2005) DAVACO, Inc., the national leading provider of retail services, is pleased to announce that Paula West has recently been promoted to vice president of brand merchandising. In this position, West will oversee all aspects of DAVACO’s brand merchandising division, which includes full-service and supplemental retail coordinator coverage, project management and business development. West reports directly to Gerry Geddis, president and chief operating officer.

Since joining DAVACO in 2002, West has held a variety of positions, including merchandising program manager and West Coast regional manager. Most recently, West served as director of brand merchandising, leading the division to achieve double-digit growth for the fourth consecutive year.  West’s experience in managing retail coordinator programs is derived from her past positions with Polo Jeans/Ralph Lauren, Todd Oldham and Jones Apparel Group, in addition to buying positions for BCBG Max Azria in Los Angeles and Foley’s Department Stores in Houston. West earned a bachelor of business administration in marketing from the University of Texas in Austin.

"Paula is a talented and accomplished leader with an impressive track record with well-known retail and apparel brands," said Gerry Geddis, president and chief operating officer. "Paula has the vision and leadership talent to help lead the brand merchandising division for DAVACO and find new approaches to serve our customers better and maximize their profitability at retail."

DAVACO’s steady growth rate was recognized in November by Southern Methodist University for the third year in a row as one of the 100 fastest-growing private businesses in the North Texas area. Effective January 1, 2005, the company relocated headquarters to meet current and future growth needs.