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DAVACO Partners With Fashion and Performance Brands at Retail
Merchandising Teams Execute Strategies, Advocates for Brand and Delivers Visible Results

Dallas, TX (October 27, 2011) – DAVACO, Inc. (www.davacoinc.com), the national leading provider of turnkey retail service solutions, recently announced that the company continues to provide a comprehensive offering of merchandising and vendor shop services for soft-line manufacturers and licensees in a variety of retail spaces across the country. DAVACO, which represents some of the biggest names in fashion and performance brands, says that its clients select DAVACO as their merchandising partner because the company provides: a dedicated DAVACO team with extensive soft-line experience; integrity, compliance and consistency at retail; and value-added efficiencies and services, like visual reporting to validate merchandising efforts.

"To effectively accomplish corporate merchandising/marketing initiatives and drive profitability for a brand, manufacturers and licensees really need a company like DAVACO to provide visibility and "hands on" management of product lines at the retail level — coast to coast," said Rick Davis, CEO, DAVACO. "Our clients appreciate that their brand initiatives are being supervised at the corporate level by a dedicated DAVACO program manager, and executed by a team of DAVACO merchandisers in the field — not freelancers or independent contractors — whose sole focus is the success of their brand. In addition, our clients value the real-time reporting capabilities through our ClearThread™ technologies."

Utilizing a secure, online client portal, DAVACO's ClearThread technologies presents clients with an accessible and easily navigated location for brands and merchandise coordinators to share, store and analyze information. "ClearThread is a centralized forum for our clients and our merchandising team to communicate," said Davis. "It is the client's 'home base' to review product data and before/after photos in real-time, as well as post documents like merchandising directives, brand standards and new product training manuals for the merchandising team." ClearThread also allows clients to customize and export reports, ranging from monthly summary reports that involve hundreds of doors to daily reviews of individual store and product information.

Davis says that the company frequently receives positive feedback from their clients because of the added value the company offers to brands. "Our clients appreciate when we make their job easier. By integrating technology like ClearThread, emphasizing efficient business processes like simplified billing and pricing structures, and offering customizable solutions that meet the needs of individual brands, we are able to provide a higher level of DAVACO's merchandising services include: Full service coordinator program management, supplemental coordinator coverage, merchandising of new shop and new store installations, visual and window displays, and large-scale merchandising and graphic projects. Merchandising services can be used in combination with other DAVACO retail services, including: vendor shop installations, graphics/fixture rollouts and site surveys. For more information on DAVACO, contact info@davacoinc.com.

About DAVACO Inc.
DAVACO, Inc. the national leading provider of retail services, specializes in the quality management and execution of high-volume rollouts, retrofits, resets, right-sizing, in-store merchandising, shop-in-shops and associated logistics and consolidation. DAVACO offers a comprehensive range of services that helps retailers maximize brand presence and profitability at retail. Services include: ▪ Rollouts, retrofits, resets and remodels ▪ Fixture and graphics installations ▪ Project management ▪ Hard- and soft-line merchandising ▪ Site and marketing surveys ▪ Logistics and consolidation ▪ Design services ▪ Special initiatives. Founded in 1990, the company is based in Dallas, Texas, with W-2 employees located across the country. For more information, visit www.davacoinc.com.

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