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DAVACO NAMES ROBERTO ARROCHA AS VICE PRESIDENT OF INFORMATION TECHNOLOGY
Expertise Strengthens Growth of Infrastructure and Business Systems

Dallas, TX (October 14, 2010) –DAVACO, Inc. (www.davacoinc.com), the national leading provider of retail services, recently announced that Roberto Arrocha has been named vice president of information technology. In this role, he leads the corporate strategy for the use of technology that supports DAVACO’s internal business applications, corporate IT infrastructure, as well as, technology that extends to DAVACO customers. He reports directly to Gerry Geddis, President and COO.

“We are pleased to have Roberto join the DAVACO management team,” said Rick Davis, CEO of DAVACO, Inc. “With his extensive background and expertise, Roberto has already had an immediate impact on DAVACO’s internal and external information systems. He will continue to advance the company as a technology leader to better serve our customers and support our growth.”

Roberto joined the company in 2010 with over 25 years of IT experience. Previously he was employed with American Airlines as senior manager of enterprise architecture where he was responsible for establishing application architecture standards and policies. His experience includes roles as director of software engineering with Masergy Communications and the Omnicom Group.

Roberto earned a Master of Business Administration in Finance and Entrepreneurship from the William E. Simon Graduate School of Business Administration at the University of Rochester and a Bachelor of Science in Electrical Engineering from the Georgia Institute of Technology.

About DAVACO Inc.
DAVACO, Inc. the national leading provider of retail services, specializes in the quality management and execution of high-volume rollouts, retrofits, resets, right-sizing, in-store merchandising, shop-in-shops and associated logistics and consolidation. DAVACO offers a comprehensive range of services that helps retailers maximize brand presence and profitability at retail. Services include: ? Rollouts, retrofits, resets and remodels ? Fixture and graphics installations ? Project management ? Hard- and soft-line merchandising ? Site and marketing surveys ? Logistics and consolidation ? Design services ? Special initiatives. Founded in 1990, the company is based in Dallas, Texas, with W-2 employees located across the country. For more information, visit www.davacoinc.com.

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