Retailers Can Gain Market Share During Economic Downturn
DAVACO Retail Services Implements Programs that Build Strong Brands
Dallas, TX (January 22, 2009) – DAVACO, Inc. (www.davacoinc.com), the national leading provider of retail services, announced today that the company is assisting its retail and restaurant clients as they seek partners to implement strategic programs across their fleet of stores. In an effort to maximize market potential—particularly when faced with a challenging 2009 economic environment—DAVACO says their clients are looking at both new and best practices approaches to building their brands.
“Retailers can take this opportunity to evaluate their brand and look at factors like the profitability of individual store’s square footage, their customers’ expectations and ways to improve the shopping experience,” said Rick Davis, CEO, DAVACO. “The result of those findings will involve making changes at the retail and restaurant level to maximize revenue potential, which is where DAVACO can provide real value. Our experienced, nationwide team understands the unique nature of performing work in an open retail environment, with professionalism, quality and speed-to-market.”
While many of DAVACO’s clients are expecting to complete their planned annual projects like rollouts/resets, seasonal graphic change-outs and ongoing merchandising, the company says that their clients are also looking at special initiatives to help build brand equity and customer loyalty.
“Many of our clients want to understand what changes may need to be made by starting to identify exactly what’s happening in their stores,” said Davis. “We’re performing survey of existing conditions for our clients—some across the entire fleet or on a regional basis, while others are focused on specific stores with similar qualities, like age of store or geographic location.” DAVACO offers a wide range of surveys including existing conditions, marketing/store attribute, facilities and safety audits, product assortment and any other customizable in-store questionnaire. Frequently, the information obtained during these surveys becomes the basis for a rollout across all stores.
In addition, some clients are responding to the market by closing under-producing store locations. “This is not necessarily a negative activity,” added Davis. “Retailers know that they can be more efficient by focusing their efforts on the strongest stores.” DAVACO is equipped to manage all aspects of store closures, including scheduling, de-branding, store asset management and end-of-lease compliance, with cost efficiencies and a quick turnaround.
For a complete list of DAVACO’s services, visit the company’s website on the “retail solutions” page at www.davacoinc.com.
About DAVACO Inc.
DAVACO, the national leading provider of retail services, specializes in the quality management and execution of high-volume rollouts, retrofits, resets, in-store merchandising, shop-in-shops and associated logistics and consolidation. DAVACO offers a comprehensive range of services that helps retailers maximize brand presence and profitability at retail. Services include: ▪ Rollouts, retrofits, resets and remodels ▪ Fixture and graphics installations ▪ Project services ▪ Project management ▪ Hard- and soft-line merchandising ▪ Site and marketing surveys ▪ Logistics and consolidation ▪ Design services ▪ Special initiatives. Founded in 1990, the company is based in Dallas, Texas, with over 700 employees across the country. For more information, visit www.davacoinc.com.
# # #