DAVACO PRESENTS AT FASHION GROUP INTERNATIONAL DALLAS
Vandeven and West selected as speakers for April 7 Career Day
Dallas, TX (March 30, 2006) – DAVACO, Inc., the national leading provider of retail services, announces the participation of Shelly Vandeven, senior vice president of marketing and Paula West, vice president of brand merchandising to speak at the Fashion Group International – Dallas Career Day on Friday, April 7 at World Trade Center, Dallas, Texas.
“Career Day is a full-day educational forum created to develop our industries’ future designers, retailers, leaders and entrepreneurs,” said Maggie McQuown, co-regional director and Career Day 2006 speaker chair. “We believe the educational seminars are the cornerstone of our Career Day mission and are pleased that both Shelly and Paula will be able to share their fashion and retail backgrounds and offer additional insight with the students.”
Fashion Group International – Dallas Career Day is the largest and longest-running event of its kind in the country. Career Day draws 1,100 students and faculty members from 40 colleges and universities across 14 states. This year FGI – Dallas Career Day proudly celebrates its 38th consecutive year. Over 100 industry executives donate more than 1,000 hours of their time to plan and host this important event. More than $29,000 in scholarships are awarded each year.
"Branding: Good to Great...Built to Last (Branding, Licensing, Line Extensions & More)
A recognizable brand or trademark can be the most valuable asset a company has. Everyone now recognizes the importance of branding. The right brand can lead to huge sales, profits and opportunities. Learn branding strategies and ways to leverage a successful brand through licensing, line extensions and more.
Moderator: Mattie Roberts, TV Reporter and Fashion Expert
Panelists: Brand Marketing/Retail Expert: Shelly Vandeven, SVP Marketing, DAVACO Retail Services
Licensing/Line Extension Expert: Donna Bender, CEO, New Perspectives Consulting
Time: 9:30 – 10:30 a.m.
"What's In Store: Retail Buying, Merchandising and Management"
So, you think the life of a fashion buyer is the ultimately glamorous career... international travel, star-studded fashion shows and nothing but the hottest fashions! Buying does have its glamorous moments, but it is also tough and complex, requiring hard work and stamina. Learn from a pro about the real world of buying and the many career options available in retail merchandising and management.
Presenter: Paula West, Vice President of Brand Merchandising, DAVACO Retail Services
Times: 9:30 am, 10:45 am and 1:15 pm
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About DAVACO Inc.
DAVACO, the national leading provider of retail services, specializes in the quality management and execution of high-volume rollouts, retrofits, resets, and new stores. DAVACO offers a range of comprehensive services that helps retailers maximize brand presence and profitability at retail. Services include: real estate, design services, project management, logistics and consolidation, store fixture and graphic installations, store and marketing surveys, soft- and hard-line merchandising programs, and sourcing. Founded in 1990, the company is based in Dallas. For more information, visit www.davacoinc.com.
About Fashion Group International, Inc.
The Fashion Group International, Inc. (FGI) is a global non-profit association of over 6,000 professionals of achievement and influence representing fashion and lifestyle industries, including apparel, accessories, beauty, interior environments, manufacturing, marketing, media and retailing. The goals of FGI are to advance professionalism among our members, to examine important issues and trends influencing our industries and businesses, to promote career opportunities for students, and to provide networking opportunities and professional development of our members. The Fashion Group Foundation of Dallas, Inc. was established to promote educational programs, the creation and awarding of scholarships, development of internship programs and provision of career counseling services. Please go to www.fgi.org for more information. More information about Dallas Career Day can be found at www.dallascareerday.org.
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