DAVACO Featured in May 2007 Chain Store Age Magazine
CEO Rick Davis provides expertise to address changes in the way retailers do business
Dallas (May 25, 2007) – DAVACO, Inc., the national leading provider of retail services, was recently highlighted in the May 2007 issue of Chain Store Age Magazine, a leading retail trade publication serving management of retail headquarters. DAVACO CEO Rick Davis was featured in Michael Fickes article, “Strategic Thinking,” which provided readers with an overview of real estate strategies that are changing the way retailers do business. In addition, DAVACO was profiled in the publication’s special section on technology and solutions.
“Retailers have begun to go beyond demographics into psychographics when building out new stores,” said Rick Davis, CEO and founder of DAVACO, Inc, in his interview with Fickes. “We partner with retail clients to gain greater insight into their market needs. After site selection, DAVACO can execute store changes by customizing environments and merchandising stores that appeal to the psychographics of the consumers who will shop each store. It is a proven method for replicating a retailer’s best stores.”
Chain Store Age’s special section on technology and solutions profiled the “Who’s Who” of providers, which featured DAVACO’s site and marketing survey capabilities, as well as DAVACO’s unique technology support and enhancements, including client portals and customized reporting, designed to provide real-time information on what is happening at the store level.
“Technology innovation plays a significant role in DAVACO’s service capabilities as it provides the unique ability for our clients and DAVACO project teams to see what is really happening at each retail location,” said Rick Davis, CEO of DAVACO, Inc. “Our national retail clients can access their secure online portal and review information that is constantly being fed by our field personnel which includes project progress, digital photos and store intelligence.”
A complete copy of both articles can be found in the May 2007 issue.
About DAVACO Inc.
DAVACO, the national leading provider of retail services, specializes in the quality management and execution of in-store merchandising, shop-in-shops and high-volume rollouts, retrofits, resets, and new stores. DAVACO offers a comprehensive range of services that helps retailers maximize brand presence and profitability at retail. Services include: ▪ Rollouts, retrofits, resets and remodels ▪ Fixture and graphics installations ▪ Project services ▪ Project management ▪ Hard- and soft-line merchandising ▪ Site and marketing surveys ▪ Logistics and consolidation ▪ Design services ▪ Strategic sourcing/procurement management. Founded in 1990, the company is based in Dallas, Texas, with over 600 employees across the country. For more information, visit www.davacoinc.com.
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