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Mills Fleet Farm Case Study

Fleet Farm is a mid-west retail chain operating 45 stores in Minnesota, Iowa, Wisconsin, North Dakota and South Dakota. As part of their re-branding initiative, DAVACO was selected to support the merchandising & fixture rests within existing stores as well as supporting new store openings.

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The Solution

For the Fleet Farm rebranding program, DAVACO’s team completed both the Backroom and Outside Yard which included:

  • Inventory and management of vendor products
  • Set up and installation of heavy-duty steel fixtures
  • Profiling of over (100) 12’ft bays, and anchoring and affixing all steel fixture uprights into a concrete area

These areas were completed while simultaneously installing the sales floor gondolas and fixtures in (4,000) 4’ bays, (120) endcaps, (200) specialty fixtures and the construction of a 2-level Tire Mezzanine system in under 21 days.

Prior to the start of each location, a pre-walk assessment was conducted to evaluate existing site conditions and verify actual layouts/blueprints to were correct; to determine if additional scope needs were required.

Through a partnership approach, DAVACO and Fleet Farm collaborated to initiate new processes and procedures to gain efficiencies during existing while preparing for upcoming projects.

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