Xfinity locations, a subsidiary of the Comcast Corporation, are used to market consumer cable television, internet, telephone, and wireless services. To generate consumer engagement in this retail environment, we partnered with the Xfinity internal field marketing team to evaluate the store conditions and provide business intelligence and solutions for each location.
Assessing Market Place Conditions
DAVACO's category specialist team provides support geared to enhance the customer's in-store experience.
- Brand assessments and field visits evaluate both direct and indirect store environments.
- While on site at each location, non-brand standard elements were identified and course corrected.
- Real-time visibility and actionable reporting provides updated conditions and updates at each location.
- Lead merchandising efforts in remodeled and new stores with internal personnel.
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